As we step into 2025, the promotional products industry continues to evolve, driven by advancements in technology and shifting customer expectations. Promotional products management software is at the forefront of this transformation, enabling businesses to streamline operations, enhance client experiences, and stay competitive. With the PPAI Expo 2025 in full swing, now is the perfect time to explore the top trends shaping the industry and discover how solutions like DemandBridge’s own DB Commerce and EQ Commerce are leading the charge.
The top 5 trends in promotional products management software
1. Enhanced Integration and Automation
Integration and automation have become non-negotiable for managing digital assets, promotional product storefronts and more — from internal brand management workflows to creating customized customer portals, doing it all one upload at a time doesn’t cut it anymore. Current software solutions in the space are focusing on seamless integration with popular CRM systems, accounting platforms, and third-party logistics providers, eliminating manual data entry, reducing errors, and ensuring a smooth flow of data and information throughout the brand management process.
DB Commerce, designed for enterprise-level businesses, exemplifies this trend by offering advanced integration capabilities that connect every aspect of the supply chain. For small to mid-sized businesses, EQ Commerce, simplifies day-to-day operations with user-friendly automation features.
2. Comprehensive ERP Solutions
As promotional product businesses grow, so does their need for a centralized Enterprise Resource Planning (ERP) system to keep business running smooth. ERP solutions integrate core business functions such as finance, inventory, order processing, and human resource management into a single platform. Implementing an ERP system as part of a holistic approach not only enhances operational efficiency but also improves decision-making with actionable, real-time information.
ERP solutions like those offered from DemandBridge exemplify this trend with features like dynamic reporting, robust order tracking, and customizable dashboards. By centralizing critical operations, businesses are enabled to manage complex processes and workflows with ease while still allowing for an exceptional customer experience.
3. Promo That’s Sustainable & Eco-Friendly
Sustainability for many is a priority for those that care what kind of world we pass on to the next generation. Promotional products management software helps integrate eco-friendly product sourcing tools, reduce carbon footprints through efficient shipping routes & tracking, and offers data driven insights into sustainable operational practices.
In alignment with these values, DemandBridge’s solutions enable businesses to easily highlight and promote eco-friendly product lines. This not only supports corporate sustainability goals but also resonates with environmentally conscious clients.
4. Personalized Client Portals
Client expectations for personalized experiences are higher than ever. Promotional products management software now includes robust client portal features, allowing distributors to offer tailored experiences. These portals enable clients to browse curated catalogs, track orders in real-time, and manage their accounts seamlessly.
DemandBridge’s platforms, including DB Commerce and EQ Commerce, lead the way by providing customizable client portals that enhance engagement and streamline interactions. This personalized approach builds stronger client relationships and drives loyalty.
5. From On-Prem to Cloud-Based Solutions
Cloud technology continues to reshape industries stuck in the past by offering increased flexibility, accessibility, and opportunities for collaboration between players in the supply chain, however, many software providers unfortunately have still yet to fully embrace the full potential of the cloud.
For promotional products management, cloud-based software rather than on-prem, allows users to manage operations from anytime, anyplace, ensuring service remains uninterrupted and teams can work when, where, and how they need. Our DB Commerce solution, for example, offers cloud-based capabilities for seamless management of all your promotional products, whether your teams are working from the office, remotely, or both! Having this flexibility is crucial in keeping pace with the day-to-day while delivering real-time and consistent results.
Looking Ahead to PPAI Expo 2025
The PPAI Expo 2025 will undoubtedly showcase many of these trends fully fledged and in action. As one of the industry’s top events, this expo allows attendees to explore the latest innovations, network with industry leaders, and discover new tools to drive success. DemandBridge is excited to see how these trends will continue to evolve and shape the future of promotional products management and beyond!
Conclusion
As the promotional products industry is on the cusp of transformative change, software solutions like DB Commerce and EQ Commerce are at the heart of this evolution. By embracing automation, integrations, personalization, sustainability, and cloud technology, businesses can stay at the forefront of an increasingly competitive market. As you prepare to join us at the PPAI Expo 2025, consider how these trends and tools can position your business for success; stop and visit DemandBridge at booth 3775 to discover how we can help you streamline operations, enhance customer experiences, and drive profitability in the year ahead.
