eCommerce is no longer a buzzword or only for online retailers! Whether you’re selling to enterprise buyers or your small mom and pop shops, a strong digital storefront is the foundation of a successful omnichannel sales strategy. The rise of self-service, remote work, and digital-first expectations means your online presence is frequently the first—and possibly even only—touchpoint with your customers.
But here’s the catch: the way you serve and showcase to a corporate procurement team is very different from how you serve an individual shopper. B2B buyers need tools like account-based pricing, approval workflows, and custom catalogs while B2C customers want speed, ease, and personalization. And increasingly, we’re seeing companies position themselves to sell to both groups rather than just one or the other.
In fact, more than 30% of B2B buyers now expect B2C-type experiences when they engage with suppliers online (McKinsey). The difference between B2B and B2C has is only further fading—and businesses require technology that can keep up with the way buyers are researching, comparing, and purchasing products. Whether it is a buying team bulk ordering or a one-off shopper shopping on a mobile, they both seek seamless experience with responsive navigation, real-time inventory, and frictionless checkout. The best eCommerce platform enables businesses to meet these demands, ensuring smooth operations without affecting customer satisfaction or efficiency.
That’s where DB Commerce makes a real difference. The platform is built to bridge the gap between these two buying experiences—delivering flexibility for your teams and a seamless experience for your users. You can launch branded storefronts that reflect the needs of your own customer base, while managing everything from a single backend; so instead of having to build out two separate systems—or struggling to force-fit one model into another—you can focus on growing your business and delivering value for all across the board.
Why Should You Care About eCommerce Growth in Both B2B and B2C?
We often hear about the explosive growth in consumer eCommerce, but the B2B side is expanding just as quickly—if not faster. Consider this:
- 65% of B2B companies now transact online (Keevee), with global B2B eCommerce sales projected to surpass $4.2 trillion by 2025.
- Meanwhile, B2C online retail is expected to hit $5.5 trillion globally by 2027 (World MarTech).
Why is that important to your business? Because today’s buyers, whether buying on a company’s behalf or buying for their own use, now expect the same speed, transparency, and control. They expect frictionless checkout experiences, personalized recommendations, and the option to self-serve whenever they choose. Salesforce recently learned and reported that 73% of B2B buyers expect a customized, B2C-like experience when they engage with suppliers online.
This transition renders the traditional use of stand-alone systems, plans, and large portals obsolete. Companies need an eCommerce website for staying competitive that can accommodate different customer demands without sacrificing ease and smooth operation.
Whether you’re building your direct-to-consumer footprint or optimizing large enterprise customer purchasing from you, investing in an agile platform such as DB Commerce positions you to meet evolving expectations and capture new revenue streams.
How Does DB Commerce Power Smarter eCommerce?
Can One Platform Really Handle Both B2B and B2C?
Yes—and DB Commerce proves it. The platform supports unique workflows and experiences for both business and consumer buyers, all from a unified system. Whether you need contract-based pricing for B2B accounts or flash sales for B2C campaigns, DB Commerce has you covered.
How Does It Personalize the Customer Experience?
DB Commerce delivers the ability to personalize content, catalogs, price, and message for targeted groups. Whether your customer is a corporate buyer or a browsing consumer, you are able to create relevant, efficient experiences that involve and convert.
Does It Integrate with Existing Systems?
Absolutely. DB Commerce connects with your ERP, CRM, order management, and more with seamless integrations designed to reduce manual work, improve data accuracy, and keep your operations running smooth behind the scenes.
Is It Mobile-Ready?
You bet! Every DB Commerce storefront is fully responsive, giving users a consistent and intuitive experience no matter what device they’re using—which is critical as mobile purchasing ever so continues to grow across all markets.
What Kinds of Insights Can You Expect?
Reporting functionality in the platform provides visibility into performance trends, customer behavior, and order history. These insights can be applied to inform your marketing, product, and fulfillment strategies to drive long-term growth.
What Kind of Results Are Businesses Seeing with DB Commerce?
Businesses across every sector in the print and promotional space are seeing real value from implementing DB Commerce into their operations. Some of the most common results include:
- Increased sales driven by more accurate product presentation, simplified navigation, and customer-specific experiences.
- Time savings through automation and the elimination of manual, repetitive tasks.
- Improved customer satisfaction born from intuitive interfaces, fast ordering, and personalized service.
Whether you’re a distributor, supplier, print provider, or promotional products company, DB Commerce can bring your eCommerce up to date—without making your operations more complex.
Ready to Elevate Your Digital Commerce Strategy?
With DB Commerce, you don’t have to choose between powerful backend capabilities and great customer-facing experiences. Like they say in our favorite mid-2000’s Old El Paso commercial, Por qué no los dos? (Why don’t we have both?), you can have both—customized to your audience and built for scale.
Whether you’re an enterprise-level organization or a small to mid-sized business looking for a solution that fits your unique needs, DB Commerce has the flexibility to support you.
Let’s build a smarter, more scalable eCommerce experience together.
