Part One
DemandBridge CEO, David Rich sat down with Print+Promo to talk about how single-source software solutions can up your marketing game. Check out part one of this two-part series, and check back on 10/30 for the conclusion!
“When seeking a software solution, don’t just think of what your best clients need; think of what your next clients need,” said DemandBridge Chairman and CEO David Rich. And he should know. With more than 1.2 million registered users and over 3,000 brands across the retail, health care, franchising, financial, energy and nonprofit verticals, his company’s successful platform allows distributors to service customers on many aspects of their marketing and sales efforts—from hard goods to full digital distribution of their content. Thanks to single-source software solutions offered by providers like DemandBridge, distributors can take cumbersome marketing efforts and enable those tasks through a user-friendly interface branded to their customers’ standards, thereby building true partnerships with end-users.
By adding that personal touch to the customer experience, print and promotional product specialists have been able to outwit the best attempts of major directs. But as Rich also pointed out, this isn’t the same business landscape as before. The conversations between distributors and marketing managers have evolved from low price to what he referred to as “Big Marketing.”
To better understand this concept, we started our own dialogue with the DemandBridge executive. In part one of this two-part series, Rich detailed the needs of marketing teams and how industry software solutions fit in.
